Bringing your brand to China, Marco Pearman-Parish the CEO of Corporation China discusses the many opportunities in China and ways to ensure your brands success in the complex Chinese market. Bong and he talked about what opportunities an online Wechat store have over Tmall and JDmall. Filmed at beautiful shopping center in the Heart of Xiamen. China Trading Import-Export Company It is a commonly used investment vehicle for mainland China-based businesses. The main difference from other WFOE’s is that you need an Import & Export License to establish a Trading WFOE. So what defines a WFOE? The unique feature of a WFOE is that the entity is 100% owned and capitalized by foreign investors and operating without a local (Chinese) partner. This maintains greater control over your businesses operations, targets and profits of the company, allowing the mother company to concentrate on its own operations. WFOE is the favorable option for an overseas company that wants to permanently incorporate into mainland China. Setting up a limited company does not necessarily mean you can engage in any kind of business activity, as is the case in some Western countries. WFOEs can only operate within the business scope approved by the authorities. Other activities are subject to further approval. So it is vital to determine what you want to do from the offset. A trading WFOE is one of 4 types of WFOEs. It’s for businesses dealing with wholesale and retail with an Import & Export License. The registration process for a China Trading Company Registration takes just 30 days with Corporation China.