What are the most popular to do e-commerce online marketplaces in China?
The Chinese e-commerce landscape is diverse, and you should be able to find one that fits your needs and business goals. Most Chinese eCommerce platforms have pros and cons, depending on the client.
Tmall is one of the biggest online e-commerce platforms to have a store on. Founded in 2008 by Jack Ma of Alibaba group, it has a subsidiary of the e-commerce giant Taobao (淘宝网) and is now China’s largest eCommerce platform in revenue. However, small stands out from its competitors thanks to its strict standards in terms of quality and renown. Tmall, customer experience comes first. Tmall was able to position itself at the top of China’s E-Commerce market share.
It is the most popular Chinese eCommerce platform and the best platform for local Chinese and international retailers.
Tmall mainly operates in larger cities, with disposable income high, and has the highest consumer basket values in the e-Commerce market.
Tmall’s gross sales volume increased from 850 billion yuan to 3 252 billion yuan in 2020 (more than three times higher)! Tmall is also China’s eCommerce leader, with most of the China market share.
Tmall online store.
Tmall is best suited for high-end international brands. Corporation China can help you become a seller on Alibaba’s giant Tmall, the selling requirements, setup, and fees.
Taobao is the first Chinese eCommerce platform and is still one of the prominent leaders in terms of traffic. In addition, it has become a product search engine for Chinese consumers.
Taobao is Tmall’s small sister application. It differs from Tmall mainly by its lower entry requirements and some of the platform’s features, such as Taobao live.
When on Taobao, users may be redirected to Tmall; the contrary is not valid. Made online retailers that already have a Chinese business license and Companies like a WFOE with limited resources, Taobao is the best way to enter the China market. Taobao benefits from the most significant monthly traffic of any Chinese eCommerce app except Pinduoduo.
Founded in 1998, JD (which stands for Jingdong 京东) was, in the beginning, a consumer store that diversified in time with electronics, computers, mobile phones, and others. Now, JD.com has over 550 million active customers and is now China’s second-largest E-commerce platform.
JD Home Appliance.
Corporation China will guide you through each step of becoming a prosperous merchant on one of China’s most popular eCommerce platforms.
In its beginning, users solely used RED MALL to review products and share their shopping experiences. However, to expand its activities and monetize, it has become a combination of Pinterest and Instagram, with e-commerce features. In addition, RED also created its cross-border eCommerce platform: ‘Fulishe’ (福利社).
On Xiaohongshu, people can post and share their product reviews,lifestyle stories, travel blogs, and lifestyle stories via images and short videos.
It operates RED Mall, a platform on which Chinese consumers can purchase international products.
Although RED is not a significant eCommerce player, is good at lifestyle and beauty.
Pinduoduo is a lower-Cost e-commerce platform in china.
Pinduoduo, despite its vast monthly traffic,
founded in 2015, Pinduoduo is the fastest-growing tech company in the world, generating over RMB1.5 Trillion gross merchandise value and 943.4 monthly active users as of 2021.
Suppose you want to export your fresh products to China. In that case, you should choose Pinduoduo as China’s largest e-commerce agriculture-focused platform. Pinduoduo directly connects farmers and distributors with consumers. As a result, Pinduoduo has revolutionized e-commerce, becoming a social commerce platform and a (C2M) consumer-to-manufacturer.
Pinduoduo is the #1 app selling fresh products.
It is also essential to know that Pinduoduo is a meager cost to consumers and merchants due to its policy of “no commission.” However, you must pay the payment function supplier a 0.6% service fee. So, how does Pinduoduo make a profit?
Pinduoduo mainly monetizes via advertising, with 90% of its revenues coming from online marketing services such as affiliation programs and flash sales. That explains why Pinduoduo revolutionized Chinese eCommerce platforms with an innovative marketing strategy, fast process, and low-cost system.
Corporation China can assist in becoming a Pinduoduo seller.
Tik Tok flagship store.
Douyin (Tik Tok) Flagship Store – China Social eCommerce:
With more than 700 million active daily users in China as of 2021, Douyin, also known as Tik Tok, is one of China’s most lucrative and promising apps. Douyin launched its flagship stores in March 2021, available for brand accounts on its platform, marking a significant jump into e-commerce.
Douyin was a way to promote new products until now via short videos and Douyin live-streaming.
Brands can now create their flagship stores on Douyin, which helps them increase conversion rates. Douyin’s goal is to reach 1 trillion yuan in e-commerce revenue by the end of the year to be one of the tops in the Chinese market.
Chinese cross-border E-Commerce Platforms.
How to succeed as a foreign Brand on Chinese eCommerce Platforms.
Websites, Baidu SEO & SEM for traffic & credibility. Your success in China will depend on your visibility. You can start by focusing on China’s most popular search engine: Baidu (百度), where more than 70% of online research is conducted. Then, after creating your official Chinese website ( .CN), focus on Baidu to increase visibility and reputation. foBaidu SEO is one of the most cost-efficient ways of gaining traffic and managing controlling the online reputation of your Brand.
To be visible on Baidu, you can use some marketing solutions.
What are the Top Social MediaApps in Chinese E-commerce.
WeChat 微信 The #1 social network in China.
With more than 1.3 million monthly active users, WeChat is the most popular app in China. Even though it was initially a messaging-type app, the app owned by Tencent in 2011 quickly became a vast ecosystem of services. As a result, WeChat is a must-have for every citizen and business as it has become an essential role in the e-commerce industry in China.
Wechat posts and mini-programs.
To successfully promote your Brand via WeChat, create an Official Account. Suppose your Brand is still not in China. In that case, Corporation China will assist you in finding and reaching your target audience by improving your brand awareness and creating your Official WeChat account.
WeChat wallet (china’s most used digital payment ) is compatible with JD and JDcom. In addition, the WeChat mini-program and store is also an online shopping platform in China.
Sina Weibo 微博 The place to be commercial.
It is one of China’s most popular social media apps, with more than 553 million monthly active users, with 94% of its user base using mobile apps. Like Twitter, Weibo’s social media is one of the most efficient platforms for creating buzz and gaining visibility. Mainly private, WeChat Weibo is open to advertising, and its users are also. Weibo is the place to advertise and engage commercially with your followers.
Weibo attracted more than 150 000 companies wanting to develop their e-reputation. As a result, brands must create an Official Weibo Account to improve their presence in China.
It is estimated that more than 64% of Weibo users follow at least one Brand on Weibo.
Weibo marketing tools are..
Compared to other China social media platforms, Weibo’s relatively cheap advertising options and its open nature make it an exciting platform for foreign players. The app’s audience varies and reaches users in many (most) Chinese cities.
KOLs to promote your Brand.
Key Opinion Leaders (KOLs) are one of the best ways to promote your Brand and your product in China. They act like influencers who can sell hundreds (or even millions) of products fast. If you want to hire a KOL, please contact us.
Branding is everything in China.
Branding is one of the most critical aspects of conquering the market in China. Many Chinese consumers want to buy a product many because of its Brand. They want to purchase premium and reputable brands with a good brand story.
E-reputation increases sales.
You must ensure that you get good comments for your Brand on forums, social media, and other websites. This is because Chinese consumers only trust brands with good comments and recommendations from friends or family and on media platforms.
If you want to manage your brand image in China successfully, you can contact us, and we’ll take care of everything.
Taobao is a sub-division of Alibaba and Tmall’s older brother. Around 80% of Chinese online shoppers use Taobao, and with over 800 million product listings it is China’s largest online marketplace featuring C2C, B2C, and B2B e-commerce.
Requirements for opening a TaoBao Store.
Opening a Taobao store in China requires adherence to specific legal and practical requirements. Here are some key points to consider:
- Business Registration:
- Register a legal business entity in China, such as a Limited Liability Company (LLC) or a Wholly Foreign-Owned Enterprise (WFOE). This step is crucial for tax purposes and to comply with Chinese business regulations.
- Local Bank Account:
- Open a Chinese business bank account in a local Chinese bank. A bank account is necessary to manage transactions and receive Taobao customers’ payments.
- Chinese Business License:
- Obtain the appropriate business licenses and permits, including an E-commerce business license, to operate legally in the e-commerce sector.
- Tax Registration:
- Register for taxation purposes, including VAT (Value Added Tax), corporate income tax, and other applicable taxes.
- Seller Account on Taobao:
- Create a seller account on the Taobao platform. You’ll need to provide the necessary documentation, such as your business license and bank account information, during registration.
- Verified Alipay Account:
- Link your Taobao store to a verified Alipay account, essential for processing payments and withdrawals.
- Product Sourcing:
- Procure products that you intend to sell on your Taobao store. Ensure that these products meet all safety and quality standards set by Chinese authorities.
- Product Listings and Descriptions:
- Create detailed and accurate product listings with high-quality images and descriptions. Ensure compliance with Taobao’s listing policies.
- Customer Service:
- Establish a customer service team or process to handle inquiries, returns, and customer issues promptly and efficiently.
- Shipping and Logistics:
- Set up a reliable shipping and delivery system. Partner with shipping carriers or logistics providers to ensure smooth order fulfillment and delivery.
- Online Marketing:
- Develop an China focused online marketing strategy to promote your Taobao store and products. Utilize Chinese social media, search engine optimization (SEO), and other digital marketing channels.
- Compliance with Taobao Rules:
- Familiarize yourself with Taobao’s rules and policies regarding seller conduct, product listings, and customer interactions. Adhere to these guidelines to maintain a good reputation on the platform.
- Payment Processing:
- Ensure that your Taobao store can process various payment methods that Chinese consumers commonly use, such as Alipay and WeChat Pay.
- Inventory Management:
- Implement effective inventory management practices to avoid overstocking or running out of popular products.
- Data Security and Privacy:
- Safeguard customer data and comply with China’s data protection laws and regulations.
- Customer Reviews and Ratings:
- Encourage positive customer reviews and ratings to build trust and credibility among potential buyers.
- Continuous Improvement:
- Continuously monitor your store’s performance, gather feedback, and make necessary improvements to enhance customer satisfaction and sales.
These requirements may change over time due to evolving regulations and platform policies. So, staying updated and consulting with local authorities and legal advisors is essential when establishing a Taobao store in China.
Bring your Brand to China
Bringing your brand to China, Marco Pearman-Parish the CEO of Corporation China discusses the many opportunities in China and ways to ensure your brand’s success in the complex Chinese market.
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