On July 21, 2017 Jaguar Land Rover has opened its Chinese engine plant as part of its RMB10.9 billion joint venture with Chery Automobile Ltd. They stated that the state-of-the-art facility will manufacture the all-new Ingenium 2.0-litre four-cylinder petrol engine for future Chery Jaguar Land Rover vehicles.
Jaguar Land Rover first established a presence in China over a decade ago. It has over 4,000 employees as well as more than 200 operational retailers. Additional activities include four regional offices, three training academies and a Land Rover Experience Centre.
“During the first six months of the year, Jaguar Land Rover sales have increased by 26 per cent in China. The new engine plant demonstrates Jaguar Land Rover’s long-term commitment to the Chinese market, providing customers with an exciting range of vehicles and powertrain options, as well as to its joint venture” Says Qing Pan, Executive Diretor
China continues to be an important market for Jaguar Land Rover. Sales have increased by 26 per cent during the first half of the year, driven by discerning Chinese customers’ desire for new, exciting vehicles.
Arnodo Guimarães Neto, Corporation China’s Regional Manager, said in an interview that getting factories to manufacture locally is the best cost effective option when trying to gain the local market in Asia and its bordering countries, specially when the company is already recognized for its prestigious products among the target market. He added that Corporation China’s payroll team Yingke HR is already in contact with JLR to help facilitate with their payroll requirements in China.
Qing Pan also says, “Our new engine plant in Changshu supports our strategy to become a more competitive global business. It will strengthen our international manufacturing capabilities and complement our existing facilities in the UK.” Although JLR has car plants in India, Brazil and China, as well as one under construction in Slovakia, the Chinese site will be the first engine facility outside of the UK.