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JD.com to launch Taylor Swift Online Fashion Store in China

JD.com will be the first authorized seller of Taylor Swift merchandise in China with the upcoming launch of an online store that offers goods and the new fashion line of the music superstar.

“JD.com is delighted to become the sole online source of authentic, high-quality Taylor Swift merchandise,” said Richard Liu, JD.com founder and CEO. “She is an enormously popular artist and true global cultural icon who is winning over thousands of new fans in China each day.”

Clothing from the new Taylor Swift fashion line will include dresses, sweatshirts and tops and will be available next month on JD.com.

The line was designed exclusively for the Chinese market with local consumers in mind, and will only be available for sale in China and on JD.com. The styles were created by Taylor Swift in partnership with Heritage66 Company, which represents American artists seeking to expand their reach in China.

The seven-time GRAMMY winner will bring her “1989” World Tour Concert November 10-12 to Shanghai.

“1989” sold almost 1.3 million copies in the US in its first week making it the highest selling album release since 2002 and the only album to go platinum in 2014, topping Billboard’s Top 200 charts and iTunes’ sales charts in 97 countries on its release.

Her current single “Bad Blood” is the fourth consecutive chart-topping release from “1989”.

Source : http://www.enterpriseinnovation.net/article/jd-com-launch-taylor-swift-online-fashion-store-china-10697464

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