Corporation China E-Commerce Services.

Opening a Store in China

Opening a Store in China

A Guide to Expanding Your Business in 2023

The Chinese e-commerce market has witnessed remarkable growth in recent years, making it an attractive destination for businesses looking to expand their reach. One of the prominent players in this space is, also known as Jingdong or JD Mall. Opening a store in China can be a strategic move for your business to tap into the vast consumer base and leverage the company’s impressive logistics network. In this article, we’ll explore the benefits of setting up a store and touch upon the different types of Tmall store formats for a comprehensive view of the Chinese e-commerce landscape. A Glimpse into the E-commerce Giant

As of 2023, operates more than 1400 warehouses across China, making it a formidable force in its e-commerce ecosystem. What sets apart is its cutting-edge logistics network, which employs high-tech tools, including autonomous vehicles, to ensure efficient and timely deliveries. This commitment to innovation and technology has significantly impacted’s success.

Over the past few years, has experienced rapid growth, with its revenue increasing by 32% between 2018 and 2019 and an astounding 47% from 2019 to 2020. In 2021, reported net revenue of RMB 951.6 billion (approximately US$149.3 billion), marking a 27.6% increase from the previous year. remains one of the e-commerce giants in China, demonstrating its resilience and adaptability. Notably, the company made a significant leap by ranking 46th on the 2022 FORTUNE Global 500 list, moving up 13 places from the previous year. This achievement marked its debut among the top 50 largest listed companies globally.

The Advantages of Selling on

Expanding your business by opening a store in China offers several advantages:

  1. Access to a Vast Customer Base: boasts an extensive customer base, exposing your business to millions of potential customers. The platform’s user-friendly interface and robust search capabilities make it easier for customers to discover and purchase products.
  2. Reliable Logistics Network: Leveraging’s logistics infrastructure ensures efficient and reliable deliveries. This can help build customer trust, leading to repeat business and positive reviews.
  3. High-Quality Service Standards: is committed to product quality and authenticity. This reputation can enhance your brand’s credibility and trustworthiness in the eyes of Chinese consumers.
  4. Marketing and Promotion Opportunities: offers various marketing and promotional tools to assist you to reach a wider audience. These include sponsored listings, discounts, and partnerships with influencers.

Understanding Tmall Store Formats

In addition to, Tmall (operated by Alibaba Group) is another major player in the Chinese e-commerce market. Tmall offers three primary store formats:

  1. Tmall Flagship Store: This is the most prestigious format, allowing brands to create a branded storefront with high customization. It’s suitable for well-established brands looking to maintain a robust online presence.
  2. Tmall Specialty Store: This format is ideal for businesses with many diffrent products or smaller brands looking for a cost-effective way to enter the Chinese market. It offers more standardized templates but still provides exposure to Tmall’s vast customer base.
  3. Tmall Global Store: For international brands, the Tmall Global Store offers a gateway to the Chinese market without needing a physical presence in China. It enables cross-border e-commerce, simplifying the import process for foreign businesses.

In conclusion, opening a store in China can be a strategic move to grow your business and tap into the thriving Chinese e-commerce market. With’s extensive reach, innovative logistics network, and commitment to quality, your brand can gain a competitive edge. Additionally, understanding the various Tmall store formats can help you explore other avenues for expanding your presence in China’s e-commerce landscape. As of 2023, the opportunities in the Chinese market continue to grow, making it an exciting prospect for businesses worldwide.

There are 3 types of Tmall Store formats.

Flagship Store.

Speciality Store.

Authorised Store.

What we offer.

Our Turnkey solution to opening a Store in China starts with first analyzing your business scope and operation and then strategizing the best legal and profitable path forward.

Formulate you business plan.

Our team has helped to develop business plans for entrepreneurs, regional managers, and large multinational corporations. These studies are aimed at empowering our clients and providing them with a clear outline on how to run a robust business plan in China.

Official acount setup.

Make sure you explore China by making use of all tools and resources available for your business. Take control over your businesses operations, revenue and profit targets with a team of experts to help you set it up.

Account Design.

Our team has helped to develop business plans for entrepreneurs, regional managers, and large multinational corporations. These studies are aimed at empowering our clients and providing them with a clear outline on how to run a robust business plan in China.

Marketing & maintenance.

Why use a registered address? A Registered Address is a good way to register your Chinese Company as you do not need to rent an expensive office. Its is also legally required to have an address to register a company.

The business requirements to Opening a Store in China

Requirements for opening a Store.

China is a colossal market for e-commerce, and, one of the country’s leading online retailers, offers a significant opportunity for businesses to tap into this lucrative market. Opening a store on can be a rewarding venture. Still, it comes with requirements and considerations that businesses must meet to establish a successful presence. This article will explore the essential requirements for opening a store in China.

Business Entity and Registration

Before selling on, you must have a legally registered business entity in China. This typically involves establishing a Chinese company called a WFOE or partnering with a local entity. A business license, tax registration, and other necessary permits are required to operate legally.

Quality Products and Reputation prioritizes quality and authenticity. To list products on their platform, businesses must offer genuine products that meet quality standards. Building a reputation for reliability and authenticity is crucial, as values credibility and customer trust.

Product Categories has specific requirements for the products it allows on its platform. Ensuring that your products align with’s approved categories is essential. Some categories may require additional certifications or approvals.

Business Scope

Your registered business scope should match the categories of products you intend to sell on If your business scope doesn’t align, you may need to revise it to comply with’s requirements.

Intellectual Property Rights

Protecting your intellectual property rights is a significant concern in the e-commerce industry. has stringent policies to combat counterfeit and intellectual property violations. Ensure you have the China Trademark for the products you plan to sell.

Logistics and Fulfillment places a strong emphasis on efficient and reliable logistics and fulfillment. You’ll need to establish partnerships with logistics providers and warehouses in China to ensure timely delivery of orders. Meeting’s fulfillment standards is essential to providing a positive customer experience.

Mandarin Language

Chinese language proficiency is crucial for communication and customer service.’s customer base primarily consists of Chinese-speaking consumers, so having staff who can communicate effectively in Mandarin is vital. Account

To start selling on, you must create a seller account on their platform. This involves submitting required documentation and business information and undergoing a verification process.

Security Deposit may require businesses to provide a security deposit to ensure policy compliance. The deposit amount varies depending on factors like product category and sales volume.

Compliance with Policies and Regulations has strict rules and regulations governing seller behavior, customer service standards, and pricing policies. Businesses must comply with these policies to maintain their presence on the platform.

Customer Service

Providing excellent customer service is essential on Be prepared to handle customer inquiries, returns, and disputes promptly and professionally.

How can Corporation China help

Opening a store in China offers access to a vast and growing consumer market. However, the process comes with specific requirements and challenges that Corporation China can help with, such as legal registrations, product quality standards, and compliance with’s policies. To succeed on, businesses must invest in building a solid reputation, ensuring product authenticity, and delivering outstanding customer service. By meeting these requirements and navigating the intricacies of the Chinese e-commerce market, you can position your business for success on

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