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TAYLOR SWIFT is adding yet another string to her bow this year as the unstoppable star is set to launch her first clothing line in Shanghai, China to coincide with the arrival of the 1989 tour in the country in November.

It’s a shrewd move for the star (she recently showed her business clout by  taking Apple to task regarding royalties) who no doubt wants to capitalise on China’s growing consumer markets, a large demographic of which is aged under 25 – the predominant age group in Swift’s own fan base. The Bad Blood singer is a dominating presence on social media also, which has become an increasingly influential source when it comes to retail consumerism in the region.

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The announcement comes on the same day that has opened its virtual “US Mall” – an area of its site where Chinese shoppers can buy products from American brands, safe in the knowledge that they are authentic. The e-commerce site hopes that it will create a major differentiation point between itself and its major online competitor, Alibaba, which  has been plagued with allegations of selling counterfeit goods, despite its protestations to the contrary.


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