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  • With the serious interest from hundreds of apparel stores throughout China, Hong Kong, and Macao, the Taylor Swift merchandise brand has a great future in the store business. The premiere of the Taylor Swift merchandise collection during Hong Kong Fashion week was extremely well received
  • .Corporation China that help launch the brand in China with Kate Liegey and Heritage 66 said we was a very successful show
  • The mix of dresses, crop tops, and sweatshirts embodied the essence of Taylor’s music and attracted her fans.
  • Patrons were impressed with the casual style that was made of beautiful materials and showcased at an affordable price.
  • While the merchandise was promoted as currently being available on ecommerce throughout Mainland China and Hong Kong, there was worldwide interest from countries as obscure as Iran, Sweden, Uraguay, Egypt, Myanmar, and the UI, and ranging to some of the world’s largest markets in the UK, Australia, Japan, Indonesia, Korea, Singapore, Taiwan, Dubai, the Philippines, and Malaysia.
  • Many popular stores from Hong Kong and Mainland China stopped by the booth to see the products, as well as a couple large resorts from Macao from the Sands Hotel Mall to the City of Dreams and Studio City Malls .
  • Several government officials made an appearance at the Taylor Swift booth including Paul Tse, the Legislative Council for HK Tourism to wish our brand well and pass on the news that Xi Jinping, the President of China, said himself that he is honored to have Taylor Swift’s merchandise brand represented at the show.
  • The shopping Mall ” owners “were excited to carry the brand, including Peak Galleria in Hong Kong, Super Brand Mall in Shanghai, Xintiadni in Shanghai- all very high traffic Malls who offered free space for pop –up stores.

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  • Hong Kong news: 
  • Oriental Daily:
  • Headline Daily:
  • Hong Kong Economic Times:
  • Tak Kung Pao:
  • AM730:
  • Wen Wei Po:
  • Reuters (video interview screencap attached):
  • South China Morning Post:

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  • TV channels:
  • Fashion One:
  • Now TV:
  • English websites/ news:
  • WWD:
  • Bustle:
  • Belfast Telegraph:
  • The Gloss:
  • Pages Digital:
  • World News Report: EIN:
  • US Weekly Magazine:
  • Hollywood Life:
  • Hollywire:


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