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Operate in China With Confidence by Protecting Your Brand Identity
4 Reasons Why Registering a Trademark in China is Absolutely Essential
China follows a first-to-file trademark system, meaning brand owners must proactively register to secure rights. Even if your trademark is registered elsewhere, it requires a separate application in the mainland. Without registration, your intellectual property is vulnerable in key ways:
Trademark Squatting – Opportunists in China actively monitor international brands and register their trademarks preemptively to later sell back at an inflated price.
Legal Recourse – You have limited grounds to prosecute infringers without a registered China trademark, even if legitimately selling the branded goods abroad.
Customs Enforcement – Chinese customs may seize imported goods if the brand is not registered locally, regarding them as counterfeit.
Business Requirements – Many Chinese partners mandate trademark registration to engage in licensing, manufacturing, distribution and e-commerce agreements.
An additional example for the “Why you MUST Register a Trademark in China”
A Cautionary Tale on the Risks of Not Registering
Consider the experience of New Balance, the globally popular athletic footwear brand. Despite their substantial international presence, New Balance only registered their trademark in China in 2017 after two decades of disputes.
Without registration, New Balance struggled to stop counterfeiting of their brand in the mainland. In some cases, their shoes were even seized by customs due to suspicion of being knockoffs.
After finally securing trademark registration, New Balance won a landmark $16 million anti-counterfeiting case in China in 2019. However, they could have avoided years of infringement headaches by proactively registering when first expanding into the market.
The Advantages of Trademark Registration with Corporation China
Expert Guidance for Smooth Protection of Your Brand Identity. With decades of collective expertise, our team delivers efficient, compliant, and enforceable trademark registration in China’s complex legal environment
Time and Cost Effective
We expedite approvals and avoid supplementary costs through proper initial filings.
Our experienced bilingual professionals simplify the complex application process.
We can assist with legal actions against infringers by leveraging our trademark database.
Preparing Your China Trademark Application
Required Documents and Information for trademark registration in China
To facilitate the trademark registration process in China, the following documents and information are required:
- Identification – Individuals need passport copies; companies need business licenses or incorporation certificates.
- Applicant Details – Full name and contact information for the registering individual or company.
- Mark Representation – A clear image file depicting the visual mark, meeting size specifications.
- List of Goods/Services – The full scope of products or services that the mark will cover.
- Classification Codes – The designated classes and subclasses corresponding to the goods/services.
- Chinese Transliteration – A phonetic translation of the mark into Chinese characters if in English/other language.
- Power of Attorney – Signed form authorizing us to handle registration on your behalf.
Our team will ensure all required documents and information are prepared properly for seamless trademark application filing and approval.
Frequently Asked Questions About Our Trademark Registration Services
How long does trademark registration take in China?
It typically takes 12-18 months from filing to obtain registration. We regularly interface with officials to expedite the process.
Can you register the same trademark in different classes?
Yes, you can register an identical mark in multiple classes covering your range of goods and services. Proper classification is key.
When can I use the ® symbol with my trademark?
You can use the ® after receiving the official registration certificate from the CNIPA. Use TM before registration.
Are trademarks registered outside China also protected?
No, international registrations do not carry over. You must file specifically in mainland China to gain protection.
What is the term length for a China trademark registration?
Trademark registrations are valid for 10 years from the approval date. Renewals must be filed to maintain protection.
Can I register a trademark myself without an agent?
Foreign applicants cannot self-file in China and must appoint a locally authorized trademark agency like our firm.
What happens if my application gets rejected?
We can file an appeal on your behalf with additional evidence of brand use. Most rejections can be overcome.
How can I find if a trademark is taken in China?
We search the CNIPA database to assess availability and identify conflicts to avoid rejection down the line.
What is the cost for trademark registration through Corporation China?
Our fees are very competitive. Please contact us directly for detailed pricing information.
What documents do you need from me to handle registration?
We will provide a checklist of required documents and information needed, and assist you in fulfilling those.
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